L Oreal Preference Permanent Haircolor features glorious colors give hair beautiful highlights superb conditioning benefits. The exclusive anti-fade color system provides long-lasting color and 25-minute automatic color processing makes timing simple.Superb conditioning - 100% gray coverage. 25-minute automatic color processing. Exclusive anti-fade color system. The Liquid-creme formula means no-run, no-drip processing and consistent, dependable color results. Colors do not go deeper than shade selected making it the perfect choice

• Superb conditioning, 100% gray coverage
• 25-minute automatic color processing
• Exclusive anti-fade color system