L Oreal Excellence HiColor is a permanent high lift hair color formulated. It comes in a 1.74 oz 51 ml tube and is intended to produce visible on naturalwhen used with an appropriate oxidizing developer.

The HiColor creme formulation is designed for even application and strong pigment payoff to create intense red results without pre lightening when applied and processed per manufacturer instructions. Suitable for salon distribution and beauty supply channels, this product is engineered for lifting darker hair levels while depositing long lasting red tones.

• Permanent high lift hair color formulated
• Net weight 1.74 oz 51 ml tube
• Cream formula for even application and consistent pigment deposit
• Designed to lift and deposit red tones without pre lightening when used with an appropriate developer
• Intended for use in salon and beauty supply environments following labeled mixing and processing directions

• Developed to lift dark hair in one single step, without brassiness
• Rich, smooth creme formula conditions and penetrates hair
• Breakthrough technology lifts hair 34 levels
• Intense, longlasting color